Marketing Manager – Great Neck

Join a company that has the strongest footing in providing Business Forecasting & Planning education, training, conferences, and certification in the world. Join a proactive work environment that you can enjoy, where you can develop your skills and have the flexibility to play a significant role right away. POSITION:Marketing ManagerCOMPANY:Institute of Business Forecasting & Planning, IBFThe IBF, a global leader in disseminating Business Forecasting & Planning knowledge, education, benchmarking research, and more seeks a Marketing Manager for continuous brand building and lead generation, while upholding IBFs solid footing in the market place. Job includes medical benefits, International & Domestic travel, family like atmosphere, and growth. The companies we work with represent some of the most well known organizations from around the world. The work environment is challenging, dynamic, and ever-changing.RESPONSIBILITIES INCLUDE (Partial List):

• Developing and implementing marketing campaigns for our conferences/ workshops, membership program, certification program, and other services
• Incorporating direct mail, email, internet marketing, public relations, telemarketing, and other marketing and promotional methods within campaigns
• Writing copy where needed to best communicate IBFs services and promotions
• Coordinating all marketing efforts with appropriate service providers; printers, broadcast email services, web developer, database manager, graphic designer, etc.
• Testing, tracking, and evaluating results of all marketing initiatives to ensure proper use of resources and continuous improvement.
• Managing and controlling marketing budgets with utmost diligence
• Networking with professionals to gain knowledge on what types of programs and services should have a priority
• Maintaining weekly promotional schedule for all off-line and online campaigns, while ensuring all parties involved for deliverables have enough notice and are deadline driven
• Creating event marketing strategies at conferences and other events to fully maximize further business opportunities with professional in the field
• Creatively utilizing social media for lead generationRequirements:QUALIFICATIONS:
• Applicant should have a bachelors degree with a focus on marketing, but not essential
• 2-3+ years of related experience in online, off-line, direct mail marketing
• Strong project management leadership and ability to stick to deadlines without guidance
• A well organized, extremely hardworking proactive individual that can manage diverse, and multiple projects at the same time
• Knowledge and experience of design and printing processes
• Experience querying databases for mailing lists, and information for making fast decisions (this is NOT a programmer role, but the candidate must have sufficient technical skills to query and manipulate data)
• Ability to foster relationships with professionals from large corporations
• Pay tremendous attention to detail, have excellent performance analysis and spreadsheet skills and simply enjoys project management
• Possess the confidence to negotiate with a variety of publications, industry associations, third party suppliers/ outsourced services to forge strong and lasting partnerships
• Excellent oral, written, problem solving, and computer skills a must
• Experience in marketing for associations in terms of increasing memberships, certifications, event registrations a plus
• Knowledge of SEO (Search Engine Optimization) a plus
• Experience in utilizing social media for lead generation a plus
• Having design and color sense to determine whats attractive to prospective customers is a plusThe position requires a highly motivated and organized individual that is willing to diversify and multi-task for the good of the company. This person should also possess salesmanship characteristics and be driven to meet new people that can benefit the company. Furthermore, he/she must assist with any special projects as needed. LOCATION:Great Neck, New YorkINSTITUTE OF BUSINESS FORECASTING & PLANNING, IBF The Institute of Business Forecasting & Planning, IBF is a membership organization/ association, recognized worldwide as the premier full-service provider of forecasting and planning education, benchmarking research, conferences, workshops, training, certification, and advisory services. For close to 3 decades, the IBF has been helping businesses improve their forecasting and planning performance in an effort to improve their bottom line. Its events are known as premiere forums that regularly feature an outstanding list of companies that share insights, best practices, and more with peers. Furthermore, the IBF has an impressive list of global companies that call themselves members, customers, and strong supporters of the IBF. The IBF is also pioneers of a Business Forecasting & Planning professional certification program, known for the Certified Professional Forecaster (CPF), and Advanced Certified Professional Forecaster (ACPF) designations.Web: www.ibf.org
  
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  Salary: $50,000 - $75,000